ServiceTitan Pricing (2026) — Real Numbers
ServiceTitan doesn't publish pricing. Here are real cost ranges reported by contractors who've signed contracts, plus the negotiation tactics that actually work.
Why no public pricing?
Quotes are based on revenue, seat count, and modules (Marketing Pro, Pricebook Pro, Payroll, Phones). Sales reps quote what they think you'll pay. Always get a second quote from FieldEdge or HCP Max to anchor negotiations.
Real Cost Ranges (Contractor-Reported)
| Shop Size | Annual Sub | Onboarding | Year-1 | Verdict |
|---|---|---|---|---|
| Small HVAC/plumbing (5-10 techs) | $18,000 - $30,000 | $5,000 - $10,000 | ~$25K-$40K | Probably overkill — try FieldEdge or Workiz |
| Mid-sized (10-25 techs, $1.5M-$5M rev) | $30,000 - $55,000 | $8,000 - $18,000 | ~$40K-$75K | Sweet spot — ROI from pricebook + dispatch typically clears |
| Large operations (25+ techs, $5M+ rev) | $55,000 - $120,000+ | $15,000 - $35,000 | ~$80K-$155K | ST or nothing — competitors can't scale dispatch this well |
What Drives the Quote
- • Number of office + tech seats — bulk of the line item
- • Annual revenue — quotes scale roughly with company size
- • Modules: Marketing Pro ($500-$2K/mo), Pricebook Pro ($300-$700/mo), Phones, Payroll, Dispatch Pro
- • Onboarding: $5K-$25K one-time — 6-12 week implementation with required hours
- • Annual commitment: typically 1-3 year contracts
Negotiation Tactics That Work
- Get a competing FieldEdge or HCP Max quote first — anchors the conversation
- Push the close to quarter-end — reps have quota pressure
- Ask for onboarding fee reduction or split into payments
- Start with fewer modules — add Marketing Pro / Pricebook Pro later if needed
- Multi-year commitment usually yields 10-15% reduction
When ServiceTitan ROI Justifies the Price
- ✓ 10+ field techs doing residential service work
- ✓ $1.5M+ annual revenue — below this, the math doesn't work
- ✓ HVAC/plumbing/electrical — the system is built for these trades
- ✓ Pricebook discipline matters — flat-rate pricing with multi-option proposals lifts ticket size 15-30%
- ✗ Project-based contractors (GCs, remodelers, roofers) — use Buildertrend, JobNimbus, AccuLynx instead
See ServiceTitan in our trade-specific reviews
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